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View compareWellness by Nia
Wellness by Nia, a wellness educator and coach, wanted to launch her signature detox course and expand her online community. Without a paid traffic system, she struggled to scale her impact beyond organic reach.
K
Course sales during launch
+
Cold email leads
x
Return on $2.5k ad spend
Challenge
Solution
Key Strategy
Result
Challenge
No paid traffic strategy in place to drive course sales or grow her audience.
Solution
A Meta Ads funnel that led with a free webinar, warming up leads before guiding them to course checkout.
Key Strategy
- Education-focused ad content
- Influencer-style video clips for relatability
- Free webinar as lead magnet and trust builder
Result
- $12K in course sales during launch
- 1,200 new email leads
- 4.8x return on $2.5K ad spend
