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Elite Property Pro, a real estate team focused on attracting serious home buyers, needed a more cost-effective and consistent way to generate qualified buyer consultations. Zillow ads were draining their budget and delivering unresponsive leads, leaving their sales pipeline dry.
Booked Appointments
$
Cost per lead (CPL)
+
Buyer conversion in 45days
Challenge
Solution
Key Strategy
Result
Challenge
Zillow ads were too expensive, and the leads lacked engagement.
Solution
A Meta Ads campaign using lead forms followed by an automated SMS funnel with timely incentives.
Key Strategy
- Lead form ads to simplify the opt-in process
- SMS follow-ups with exclusive offers to boost show-up rates
- Short videos busting common homebuyer myths
Result
- 72 appointments booked in 6 weeks
- $8 cost per lead (CPL)
- 9 buyer conversions in 45 days