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View compareElevate & Align
Elevate & Align, a life coaching brand, needed a reliable way to grow their email list and launch their new group coaching community. Their IG Lives weren’t converting, and they lacked a warm audience to market to.
K
In ad spend
+
Group coaching signups
x
Return on ad spend (ROAS)
Challenge
Solution
Key Strategy
Result
Challenge
No email list and low conversions from existing organic efforts like Instagram Lives.
Solution
A Meta Ads funnel leading with Reels, a lead magnet opt-in, and a targeted waitlist campaign to drive launch interest.
Key Strategy
- Short-form video ads to spark interest
- Behind-the-scenes content to build connection
- Seamless funnel from Reels to waitlist opt-in
Result
- $1.8K in ad spend
- 8 group coaching signups
- 3x return on ad spend (ROAS)
